WordPress beginners often get confused between Posts and Pages. It is nothing to be afraid of as you can’t make a mistake. There are pros and cons to both and we are going to discuss that in this blog. By the end, you will be an expert.
What are WordPress Posts?
I start with posts because they are the lifeblood of your blog. They will be your most frequently updated part of your website. They are what you publish on your schedule. For example, I publish bi-weekly.
The most defining feature of a post is that it is added to your RSS feed. RSS stands for Really Simple Syndication. it allows people to subscribe to your blog and read it in an app like Feedly. It is not as great as having a newsletter, but some subscribers will opt to read your blog this way.
You can also setup some options in your general settings under reading. The choices are how many blogs to show in your feed. Also to feature full posts or excerpts. I suggest that your feed goes back about 3-5 blogs.
There are differing opinions on using full posts or excerpts. My choice is to show the full text of Blog Posts in RSS feeds. This is because this is what subscribers are expecting. They want your content so they should see all of it. The benefit of an excerpt is that it entices people to click back to your website. Which is something you want if you have some form of advertising that you want to show to your readers.
Posts in General
Posts are the lifeblood of your blog. In general, most of your writing will be posts. This is what gets updated on your schedule whether that is daily or some other schedule. It is what Google and other search engines are expecting to index frequently.
I think they also tend to be more dynamic than pages. For example, you may post on industry news. These sorts of flashes of information are better suited to posts than to pages. Posts are better suited to any information you think will be frequently updated. In fact, you should be adding information to them every few months to keep them alive.
Lastly, Posts and Pages have different values for SEO rankings. Blog posts are more likely to rank for long-tail keywords. While pages as repositories of content are likely to get more back links. Both contribute to your overall WordPress SEO strategies. You need both but we need to understand their differences. Let’s talk about Pages now.
What are WordPress Pages?
SEO Purposes of Pages
I think the best use of pages is to use them as cornerstone content. You can write about content, maybe 2000+ words, that gives a very broad and general overview of a topic. Then narrow down into that topic by creating a series of blog posts that make up parts you have discussed in more detail. Then add internal links to those blog posts in your pages. You will create a great repository of knowledge that you can continually build off of.
For example, I could create a WordPress SEO page that discusses in great detail what you need to know. Then I could create blog posts on keywords, research, plugins, word count, technical SEO, on page SEO, off page SEO, etc. Then link to all those individual posts from my page.
Yes, you can also do this with posts. I think your choice should depend on how frequently you think you will be updating the content. A blog should be updated every few months. A page could probably go a year or more without new information being added.
Pages are less dynamic and search engines don’t expect them to change much over time. They do not have their own RSS feed. This is because they are not frequently updated so they don’t appear in feeds. You will have much fewer pages than posts on your website.
Pages have a lot more to do with the way you structure your website. What pages you think are important to your business or blog. Usually, you can get to them within one click. Unlike a post which might get buried as you update your blog.
Posts and Pages serve different purposes. Both are important to SEO but they have different impacts. I hope this article has cleared things up for you. Let me know in the comments if you need more information.